What the reseller system is
Shops on SellAuth can run a reseller program. As an approved reseller you get access to a private catalog of that shop’s products at a discounted price, paid from your store balance, and you resell them wherever you want: your own website, your Discord server, or your own SellAuth shop. There are three ways to place reseller orders. All are paid from your balance and delivered instantly from the shop’s stock:
Each shop chooses which of these channels it offers. A channel the shop has turned off does not appear on its reseller panel, and requests through it are rejected.
If you resell on your own SellAuth shop, the fastest setup is connecting your store: one click imports the catalog into your shop with Dynamic Delivery and stock sync preconfigured.
The reseller panel on the shop’s storefront (
/customer/reseller) is where you manage everything: your tier, stats, catalog, API key and dynamic delivery settings. It is also where you order stock by hand: set a quantity in the catalog, click Buy, confirm the total, and the keys are delivered to you on the spot. Card and crypto payments are not offered for reseller orders; top up your balance first if it is short.
Becoming a reseller
You need a customer account on the shop’s storefront. Open the shop’s/customer/reseller page. Depending on how the shop configured enrollment, one of three modes applies:
- Open: you are approved instantly when you enroll.
- Application: you submit a short application and the shop reviews it. You receive an email when a decision is made.
- Manual: the shop invites resellers itself. Contact the shop owner to be added.
Tiers and pricing
Each reseller is assigned a tier, and each tier has a discount percentage off the product’s list price. Shops can also set different discounts for specific products or variants within a tier, so your exact price per variant is always shown in the catalog (on the panel and in the List Products endpoint). Tiers can advance automatically. A tier may define thresholds for lifetime spend (USD) and completed order count; when you meet every threshold a tier defines, you are moved up to it. You are never demoted, and the shop can also assign you a tier manually. Your current tier, lifetime stats and the next tier’s requirements are shown on the reseller panel and returned by the Get Balance endpoint.Balance
Reseller orders are paid from your store balance on that shop, always in USD. It is the same balance you use as a regular customer:- Top it up on the shop’s customer panel under Balance (
/customer/balance). - Every order is charged upfront. If an item cannot be delivered (for example a stock race, or an upstream failure), the charge for that item is automatically refunded to your balance.
- If your balance does not cover an order, the order is rejected before anything is charged.
The catalog
Only products the shop has enrolled into the reseller program are available to you. This can include private or unlisted products that regular customers never see, which is how shops run reseller-only offers. For each variant you get:- The list price and your price with your tier discount applied
- Live stock (infinite stock is possible for dynamic products)
- Your personal dynamic delivery URL for that variant