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Premium themes are official themes made by SellAuth that you pay to use. The free official themes (Canvas, Alpha, Blue and Pro) are available on every plan, and everything on this page is about the paid ones. The dashboard shows the current price in your display currency.
Premium themes are licensed, not sold. A purchase lets you use the theme on your own SellAuth account. It does not let you share, resell, give away or redistribute the theme, or any version of it you have modified, and it does not let you use it outside SellAuth. See The theme license.

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Getting a premium theme

Premium themes are listed under Themes, above the free ones. Before paying you can open Demo, a live storefront running the theme, or Preview with my shop, which renders your own products in it. A theme unlocks in one of two ways:
  • Purchased. You buy it once, and it stays available to your user account from then on. It is not tied to a shop, so you can use it on every shop you own.
  • Included. Marble comes free with the Scale plan. Its card shows Included while the shop you are working on is on Scale.
Once unlocked, the card shows Import. Importing creates your own private copy of the theme, which you edit and Apply like any other theme. See Storefront Basics. Premium themes are import-only. They cannot be used as a --template in the Theme CLI. Import the theme in the dashboard first, then pull that copy to work on it locally.

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The theme license

Every copy of a premium theme has a LICENSE.txt file in its root folder. SellAuth writes it when you import the theme and again whenever you update it. It names the theme, the email of the account it is licensed to and the license type, Single-Account License, followed by the full terms. Open it from the code editor to read them. The file is read-only. Creating, overwriting or deleting LICENSE.txt in the code editor, the CLI or the API is refused, and a clone of the theme keeps its copy. Importing, activating or using the theme counts as accepting the license.

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What you can do

  • Use the theme on any number of shops in your own SellAuth account.
  • View, edit, modify and download the theme files for your own use on SellAuth.
  • Customize the theme however you like for your own stores.

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What you cannot do

  • Share, resell, leak, sublicense or redistribute the theme, or any modified version of it. This covers selling it as a product on your own SellAuth store, giving it to a friend, and posting the files anywhere.
  • Use it on another SellAuth account. The license belongs to the account that bought or imported it, including when the other account is also yours.
  • Use any part of it outside SellAuth, for example by porting its design or code to another platform or to your own website.
  • Remove or change any copyright or license notice, including LICENSE.txt.
  • Reverse-engineer it to build a competing or derivative product.

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Ownership

The code, assets, styling and design of a premium theme remain SellAuth’s property. Editing a theme does not transfer ownership: a heavily customized copy is still covered by the license, with the same restrictions.

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If the license is broken

SellAuth can revoke the license immediately when its terms are broken, when the theme is distributed or used off platform without permission, or when fraudulent or abusive activity is involved. Revoking it removes the theme from your account: every copy of that theme in the account is deleted, and any shop running one goes back to the default theme. You must also stop using the theme and delete any copies you hold elsewhere, modified ones included.

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Other terms

  • The theme is provided as is, without warranties of any kind. You take on the risk of using and modifying it.
  • SellAuth is not liable for indirect damages such as lost data, lost profits or problems caused by your own changes or third-party integrations. Total liability is capped at what you paid for the theme.
  • SellAuth may update, change or discontinue a theme at any time, and an update can add, change or remove features.
The Terms of Service also apply, including the rule against copying, selling or reselling any part of the service without written permission.

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Common questions

No. Reselling, sharing and redistributing are not allowed for the original theme or for any version you modified. A theme based on Glow with your own changes is still Glow under the license, so it cannot be sold, listed as a product, given away or posted publicly.
No. Downloading the files is allowed for your own use on SellAuth, but handing them to another person, team or account counts as sharing or redistributing the theme.
Yes, on any number of shops owned by your account.
No. The license is for a single account. If you need a purchase moved to a different account, contact support instead of copying the theme over.
Yes, through your account. A team member with theme permissions can edit the theme your shop is running, and it stays in your account. They cannot import it into their own account or use it on shops their account owns. See Teams and Permissions.
No. No part of a premium theme may be used outside SellAuth, including its code, assets and design.
No. The file is read-only, and SellAuth writes it again every time you update the theme.
No. The file is only added to premium themes.

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Next steps

Storefront basics

Importing, applying and updating themes.

Themes overview

How themes are built, for editing the code.