1. Create your shop
Sign up at dash.sellauth.com and create a shop with a name and a subdomain. Your storefront is live immediately atyour-subdomain.mysellauth.com.
You can move to your own domain later without losing anything, on a plan that includes custom domains. See Custom Domain.
2. Connect a way to get paid
Nothing can be sold until at least one payment method is enabled, under Payment Methods. The fastest options to go live with:- Crypto needs no approval from anyone. SellAuth supports Bitcoin, Litecoin, Ethereum and Solana, plus USDT and USDC on both Ethereum and Solana. Add one, paste a payout address, and you can take payments within minutes. Bitcoin and Litecoin are available on every plan. See Crypto Wallets.
- Cards need an account with a payment processor, which has to approve you first. Start with Stripe if you have a registered business, and read How to Accept Card Payments if this part is unfamiliar.
3. Add a product
Under Products, pick a template matching what you sell, or start from scratch. The setting to get right is the delivery type, which determines what buyers receive:
How Delivery Works has a fuller table if none of those fit exactly.
Then set a price on the variant, load your stock, and write the instructions buyers see after paying. An empty instructions field generates support tickets from buyers who do not know what to do with what they bought.
4. Test it yourself
Put an order through your own shop before you tell anyone about it. There are two ways to do it, and they check different things.Without paying
Place an order on your storefront, leave it unpaid, then open it in Invoices and process it manually. Delivery runs exactly as it would for a real payment. This is free and instant, and it verifies the half that most often goes wrong: your stock, your instructions text and the delivery email. It does not touch your payment method, so it cannot tell you whether that side works.With a real payment
Buy the product properly, using a real payment method for the smallest amount you can. Slower and it costs you the processor’s fee, but it is the only way to catch a sandbox API key, a wrong crypto payout address or a broken webhook, because those all fail at payment time rather than at save time.1
Check what the buyer received
The delivery email and the buyer’s checkout page should contain what you expected, in a readable form.
2
Check the money arrived, if you paid
Look in your processor dashboard or your crypto wallet, rather than relying on the SellAuth order alone.
5. Make the shop yours
Under Settings, set your logo, description and meta image, so links to your shop look right when shared. Pick a theme under Themes if the default is not what you want. See Storefront Basics. Fill in your Terms of Service and Refund Policy. Processors ask for the refund policy when a buyer disputes a charge, and writing one after the dispute arrives is too late.6. Start selling
Share your storefront link, or a checkout link that sends buyers straight to one product’s checkout.What to set up next
Notifications
Get told when you sell something or run out of stock.
Account security
Turn on 2FA before your shop holds real money.
Coupons and deals
Discount codes and bulk pricing.
Blacklist and whitelist
Block the traffic that causes chargebacks.